EXTRAORDINARY MINDS
Offering passionate insight
and expertise to speed brand growth
OUR services
Our strategists and creative teams work together with thought leaders
integrating insight and intelligence to speed brand growth
OUR WORK
Global customer driven product innovation powered by a future-vision brand audit and rapid co-creation.
Looking to the future of online banking and digital transactions, Chase wanted a deep global understanding of the human factors surrounding digital monetary transactions, privacy and security to inform what would later become Chase QuickPay and Digital Wallets. From Finland to South America, we interviewed key influencer profiles from regular consumers to financial experts across the globe. The early insights on digital currency directly impacted product innovation and the development of all of Chase’s digital financial products.
How the Loro Piana buyer persona forum spurred an on-going dialogue around the new face of global luxury.
Via Folk Hero, Loro Piana engaged us to define the buyer personas of their acquisition targets in order to define the future vision of the brand. We developed a forum of high net worth individuals based on each acquisition target with qualitative interviews in seven countries around the world. Beyond informing the Loro Piana brand strategy, this engagement with three discreet and distinct new luxury consumer segments, ignited an ongoing dialogue with the brand and the broader rapidly changing luxury market itself.
Beyond bridal: using a consumer co-creation panel and prototyping iteration to drive product innovation and marketing.
Vera Wang, a brand most associated with high-end bridal wear, wanted to create a new fragrance for a younger, sophisticated woman. We handpicked ten particularly fragrance-savvy young women ages 18 - 22 to act as a co-creation panel, truly creating the product along-side the brand. We met monthly co-creating the product from beginning to end. From product to naming, positioning, packaging, and even advertising. The insights ignited a whole new product category with many line extensions.
